Tips for promoting sales-and-marketing alignment

05/14/2013 | Inflexion-Point.com (U.K.)

Your marketing and sales departments should be on the same page, because growth tends to be faster at companies where the departments are highly aligned, writes Bob Apollo. You can help promote this type of alignment by identifying the characteristics of your ideal customer, developing a clear value proposition and focusing on your prospects' actionable issues, he writes.

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Inflexion-Point.com (U.K.)

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