Adobe offers real-time engagement for marketers, app store

05/14/2014 | VentureBeat

Adobe is rolling out new features for its Marketing Cloud that will allow marketers to react to consumer actions in real time and access marketing tools to improve the effectiveness of ad campaigns through a new app store. "The ability to action in real-time as the engagement is happening is crucial. We're seeing an increased emphasis on real-time, and an enterprise that doesn't operate in batch mode," Adobe Vice President Suresh Vittal said.

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