Bertolli offers mobile video, recipe ideas in grocery aisles

05/14/2014 | Mobile Marketer

Shoppers looking for olive oil can access short-form video and ingredient lists for inspiration in their grocery aisles through a mobile application by Bertolli. The company has teamed with Thinaire for the interactive marketing effort that uses near-field communication to offer consumers access to the "Let's Cook" app.

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