BrightRoll, Yahoo among 29 certified in IAB's ad-quality program

05/14/2014 | MediaPost Communications

The Interactive Advertising Bureau has certified 29 digital companies under its updated Quality Assurance Guidelines that went into effect in 2013. The guidelines ensure that certified companies are vigilant about ad transparency and brand safety. Among the groups certified by the IAB are ad exchanges, networks, publishers, agency trading desks and ad tech firms.

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