How to pick the right marketing automation service

PJA Advertising + Marketing began its search for a marketing automation platform by establishing the agency's goals. Knowing that lead generation and advancement were the reasons for acquiring the software helped the company create a short list, writes Greg Straface. So did creating a list of requirements for the platform and testing platforms against actual campaign scenarios. "Don't be afraid to ask for features that are only available in a higher-priced tier," Straface advises.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO