N.Y. roofing contractor drives sales through WOMM

A roofing contractor in Rochester, N.Y., was able to push sales to $3 million last year, thanks to word-of-mouth references. "We get business mostly by word of mouth, people seeing our trucks out there, seeing our job signs," said Todd Fritz, owner of Todd Fritz Roofing. Fritz trains his staff on products by building roofs in a bay in the shop.

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Rochester Democrat and Chronicle (N.Y.) (tiered subscription model)

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