Perfect Audience tests site-to-site audience retargeting

05/14/2014 | Marketing Land

Perfect Audience has started a test phase of its Perfect Audience Connect, which allows companies to share their website audiences with one another while keeping bids at the same level. Companies make a profile page with their reach and target audience, then retarget when another firm with similar goals agrees to a deal. "We're acquiring leads at a fraction of the cost of AdWords in a repeatable fashion," said John Sheehan of Runscope, a Perfect Audience customer.

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