Tips to minimize the risks of user-generated content

05/14/2014 | SmartBrief/SmartBlog on Social Media

Brands are using customer-generated content to fuel online outreach, but that approach has risks, Constance Aguilar writes. "Brands that overlook proper permissions or forget to properly publicize that a campaign is a promotion can receive both customer backlash and Federal Trade Commission scrutiny," Aguilar writes.

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