The tools needed to start an influencer marketing program

05/14/2014 | Content Marketing Institute

Developing an influencer marketing strategy can be made easier by using platforms designed to manage influencer marketing projects and various tools that help brands find influencers and distribute their content. Brands should identify program goals before deciding on needed tools. "A specific and targeted focus will ensure that you and your tool providers and influencers are best set up for a successful program," writes Anna Ritchie, a marketing and communications practitioner.

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