VML is selected as digital AOR for Krispy Kreme

05/14/2014 | MediaPost Communications

Krispy Kreme has selected VML of WPP's Y&R Group as its first-ever global digital agency of record. The company said that it has been growing its digital offering and that VML will help create digital, social and interactive content. "VML was chosen for their obvious understanding and passion for our brand, their presence in the global markets ... and for their demonstrated ability to successfully execute unique and memorable campaigns on a global scale," said Dwayne Chambers, Krispy Kreme's chief marketing officer.

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