Ad buyers push for more info at upfronts

05/15/2007 | Wall Street Journal, The

Advertisers are looking for more information than ever on how viewers interact with TV commercials as they make plans to buy advertising time at this year's upfronts, despite the lack of an industry standard for measurement beyond the Nielsen rating. As Bill McOwen, executive vice president, director of media investment, at Havas' MPG, said: "It's the Wild West. Every deal will be different."

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY