Diesel taps users' desire for "15 Megabytes of Fame"

05/15/2007 | Advertising Age (tiered subscription model)

Diesel's highly interactive "15 Megabytes of Fame" campaign from Farfar, Stockholm, for its underwear collection, featured two beautiful women holed up in a hotel room with the underwear for five days. The effort spoofed reality-TV shows like "Big Brother," the "friends" concept of MySpace and the wannabe celebrity of YouTube.

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