Report: Mobile market reaching potential

05/15/2007 | Bloomberg Businessweek

The potential is there for the worldwide mobile ad market to reach $3 billion this year and $19 billion by 2011, if marketers, agencies and carriers take a multipronged, multiplatform approach to the medium, according to a report from ABI Research. The mobile market in Europe and Asia is much more established than in the U.S., where it's still in early adoption mode, an ABI analyst said.

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