Analysts: CNET deal doesn't address CBS' reliance on ad sales

05/15/2008 | CNNMoney/Fortune

Although CBS' $1.8 billion acquisition of CNET will give a major boost to its online holdings, the network remains more vulnerable to a downturn than its big media counterparts since the deal does not resolve its reliance on ad dollars, some analysts said. CBS last year garnered 72% of its revenue from ad sales, as compared to rivals News Corp at 44%, Viacom at 35%, Disney at 23% and Time-Warner at 19%.

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