Column: Embrace YouTube to drive traffic to Web site

05/15/2008 | Travel Trade/Home Based Trade

Travel agents who think YouTube.com is a site just for kids need to get into the game and use the site to help boost traffic on their own Web sites, writes Tom Ogg. He then explains the equipment you'll need, such as a digital video camera and editing software, and how to produce short videos related to your business. "By producing short 60-second movies of a hotel, resort, cruise ship feature, port, attraction, adventure, event or any other travel oriented activity, you can immediately be found in a keyword search on YouTube.com," Ogg writes.

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