Job hunters, not hungry eaters, object of Burger King pitch

05/15/2008 | Advertising Age (tiered subscription model)

Burger King is appealing to retirees, as well as 18- to 24-year-olds, with a broadcast-TV campaign in 122 markets to attract "bold," "take-charge" workers for its restaurants. The effort from TMP Worldwide Advertising & Communications offers the tagline, "Try it, you just might like it."

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