"My Coke Rewards" demonstrates power of message

05/15/2008 | MarketingSherpa

Coca Cola's online rewards program is booming because of personalized messaging and features that encourage user interaction. Coke's marketing team offers pointers for e-mails, which have sent the company's click-through rates soaring by 46% in two years.

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SmartBrief Job Listings for Food & Beverage

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Management Training Program
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Multiple Locations, SL_Multiple Locations