Univision makes case for mainstream ad dollars

05/15/2008 | Advertising Age (tiered subscription model)

Univision Communications, during its upfront, made perhaps its strongest pitch yet for marketers to switch their mainstream ad dollars to the Spanish-language network. The network presented data showing that 60% of its viewers do not cross over with English-language channels, that its viewership has increased 23% compared to a 13% drop for English-language rivals, and the average Spanish-language news viewer is age 40, versus 61 for other networks.

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