"App-vertising" breaks new ground in mobile marketing

05/15/2009 | Advertising Age (tiered subscription model)

Looking to cash in on the burgeoning market for mobile applications, companies are finding ways to mix branded apps with advertising. Their "app-vertising" efforts include the Adidas Urban Art Guide, an application that uses Microsoft Virtual Earth to take users on a walking tour of the Berlin art scene, and a Levi's Dockers ad, which uses iPhone's accelerometer to make a khaki-wearing model break dance with every shake of the phone.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY