"App-vertising" breaks new ground in mobile marketing

05/15/2009 | Advertising Age (tiered subscription model)

Looking to cash in on the burgeoning market for mobile applications, companies are finding ways to mix branded apps with advertising. Their "app-vertising" efforts include the Adidas Urban Art Guide, an application that uses Microsoft Virtual Earth to take users on a walking tour of the Berlin art scene, and a Levi's Dockers ad, which uses iPhone's accelerometer to make a khaki-wearing model break dance with every shake of the phone.

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