"The King of Vodka," by Linda Himelstein

05/15/2009 | Wall Street Journal, The

Drinking vodka may have been "Russia's great pastime" during the 19th century, but it took Pyotr Smirnov's marketing savvy to turn it into big business, Linda Himelstein argues in her new biography of the king of vodka salesmen. At a time when marketing barely existed in Russia, Smirnov pioneered word-of-mouth advertising and prestige marketing pushes. A reviewer notes that the book isn't just a fascinating history of the man, but of the early business tactics he helped pioneer.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD