Sid Lee mixes beauty with business in Functionalab launch

05/15/2009 | Advertising Age (tiered subscription model)

Sid Lee, the Montreal-based agency that drew the attention of the U.S. market by scoring the Adidas Originals account last year, has taken on "the ultimate creative challenge" with its launch of Functionalab, a beauty and wellness company that will offer almost 100 nutritional supplements from within retail partner Henri Bendel's flagship New York store. In this interview, Sid Lee President J.F. Bouchard discusses his shop's reasons for taking on the challenge.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL