Why a video campaign's success is about more than click-through rates

05/15/2011 | eConsultancy.com

Marketers can enrich online video campaigns with a range of interactive elements including online games, product demos and reformatted television spots that extend the campaign's reach, writes Dan Ruch. Including vouchers, special offers and samplings provides real-time data that allows marketers to tweak the campaign while it's running and glean useful information for the next campaign.

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