5 new spots for Audi feature August Horch, innovations

05/15/2013 | Luxury Daily

Audi is emphasizing its "Truth in Engineering" tagline in new spots celebrating the brand's heritage and "stories of bravery," which include the development of all-wheel-drive technology, aluminum frames and LED lighting, according to Loren Angelo, director of marketing. A 60-second spot uses a poetic narration and features founder August Horch, while four 15-second spots highlight particular innovations and use text graphics rather than voice-over.

View Full Article in:

Luxury Daily

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY