5 new spots for Audi feature August Horch, innovations

05/15/2013 | Luxury Daily

Audi is emphasizing its "Truth in Engineering" tagline in new spots celebrating the brand's heritage and "stories of bravery," which include the development of all-wheel-drive technology, aluminum frames and LED lighting, according to Loren Angelo, director of marketing. A 60-second spot uses a poetic narration and features founder August Horch, while four 15-second spots highlight particular innovations and use text graphics rather than voice-over.

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