Applebee's targets potential diners via Weather Channel app

05/15/2013 |

Applebee's is reaching out to potential diners with a mobile campaign that first asks permission to locate the smart-device user, then sends them information on the nearest restaurant, menu items and shareable offers. The ads are running on The Weather Channel's mobile application.

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Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA