Betaworks used simple design to make Dots game a hit

05/15/2013 | GigaOm

Betaworks says it has seen 100 million games played of its connect-the-colors Dots application since it was introduced two weeks ago. The key to the success of the game is the simplicity of the design and the "flat aesthetic that's become popular in mobile design recently," writes Eliza Kern.

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