GE game app turns touring into industrial-history lesson

05/15/2013 | ClickZ

General Electric has released the GE Wonderground game application to promote its rich industrial history. Created by the agency Noise, the game uses a GPS-oriented treasure hunt format to send users in five major cities on a quest to discover GE influence. "The idea is to help people celebrate their cities, learn a little bit about GE but do it in a valuable way," says Katrina Craigwell, GE manager of digital marketing.

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