Hispanics differ by generation on the value of ethnic targeting

05/15/2013 | Adweek

First- and second-generation Hispanics differ considerably on how much they like being targeted by advertisers, according to a Yahoo/Mindshare study. The gap was widest in areas such as apparel and home goods, as well as automotive, where nearly two-thirds of first-generation Hispanics said their ethnicity was a very or extremely important consideration, and only 29% of second-generation and beyond agreed.

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