How to choose the right copywriter for your business

05/15/2013 | Small Business Trends

Before choosing a copywriter to produce marketing materials for your business, you should ask to see work samples, make sure you will be able to reach him or her on the phone and ensure that he or she will do keyword research, writes Amie Marse. A copywriter who doesn't do keyword research is "kind of like a chef opening a restaurant and asking you to bring your own ingredients," Marse writes.

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