Pandora unlocks black box, partners with Madison Avenue data firm

05/15/2013 | MediaPost Communications

Pandora has struck deals with Mediaocean and Strata, Madison Avenue's main media data processors, to integrate itself more fully into agencies' media planning and buying software suites. The move creates a "frictionless planning and buying" platform and makes Pandora the "first and only digital publisher to integrate the planning, buying and billing phases of the buying process of digital advertising," the online-radio company said.

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