Profile your best customers for a collaborative community

05/15/2013 | Duct Tape Marketing

Community building is more than just a sentimental notion -- it's the key to turning your best customers into your collaborators, John Jantsch writes. After segmenting your customer base and finding the most likely customers to share with, probe them for feedback on the company, then involve them in building, testing and refining the next product. Be sure to track the results so your effort can be credited and repeated, Jantsch writes.

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