8 examples of how to use LinkedIn to engage

05/15/2014 | HubSpot.com

IBM is one of the eight companies profiled for having a stellar LinkedIn presence in this list by Joe Lazauskas. Big Blue uses the social platform favored by business-to-business organizations to disseminate content and drive traffic to its own hub. The strategy appears to be working, given that IBM has more than 1.75 million users subscribed to its LinkedIn updates. Other exemplary companies include Coca-Cola, Hewlett-Packard and BlackRock.

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