Big advantage is seen in mobile private exchanges

05/15/2014 | MediaPost Communications

Private mobile real-time bidding exchanges produce effective cost-per-thousand results that are more than 200% higher than their public equivalent, according to a report by TapSense. The key appears to be that inventory offered on private exchanges attracts consumers who are more engaged with applications, says TapSense CEO Ash Kumar.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA