Effort underway to align cross-screen ad standards

05/15/2014 | MediaPost Communications

The rising prevalence of cross-screen advertising is prompting the Interactive Advertising Bureau to align mobile, video and Web-based ad standards. "Our key challenge in the industry is to maintain interoperability, while looking at the next steps we can take to further a more cross-screen environment for digital advertising," IAB Senior Director Joe Laszlo wrote in a blog post.

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