Facebook highlights marketing opportunity around World Cup

05/15/2014 | CNET

Facebook is highlighting its platform as a venue for marketing around this summer's FIFA World Cup in Brazil, saying that 500 million of the social network's 1.2 billion users are soccer fans. The figure is based on the number of people who have "liked" a soccer team or player, and Facebook is calling itself the "biggest stadium in the world." The fans tend to skew young and tend to engage more deeply with the platform than the average user.

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