Food Lion changes direction to focus on customers

05/15/2014 | Charlotte Observer (N.C.), The

Food Lion unveiled a new logo Wednesday, along with a strategy to bring in more shoppers and reposition itself as a competitive grocer in a crowded market. The retailer will remodel all of its 1,100 stores, expand its selection based on different markets and retrain its workforce of 63,000 employees to focus on customers. "For our customers to trust us, they need to be able to go into any Food Lion store and have a consistently great experience. This is why our efforts to improve customer service and ensure our products are always fresh are so important," Food Lion CEO Beth Newlands Campbell said.

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Charlotte Observer (N.C.), The

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