Mobile marketers are seen as most savvy at gauging results

05/15/2014 | MobileMarketingWatch.com

Marketers with a mobile focus lead in terms of linking campaigns to sales results, according to a survey by Ifbyphone. "Marketers with high marketing IQs are embracing mobile strategies without abandoning other channels, both digital and analog. By integrating multichannel measurement solutions, mobile marketers are deriving actionable insights to fuel growth strategies," CEO Irv Shapiro said.

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