Study: Many buyers don't know how to purchase connected-TV ads

05/15/2014 | eMarketer

More than half of media buyers in the U.S. don't know how to purchase connected-TV video ads, according to a report from Mixpo. Of those who aren't buying connected-TV ads, however, nearly all would consider such a purchase within three years, and 3 in 4 would consider it now or in the next year, the survey showed.

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