TaylorMade uses live video to drive interest in its new clubs

05/15/2014 | Adweek

TaylorMade is using online buzz surrounding the HP Byron Nelson Championship to promote live demonstration videos of its new SLDR clubs. TaylorMade worked with tech vendor Brandlive to create a microsite for product questions and purchases. The promotion also includes paid tweets to drive traffic to the microsite and online videos.

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