TaylorMade uses live video to drive interest in its new clubs

05/15/2014 | Adweek

TaylorMade is using online buzz surrounding the HP Byron Nelson Championship to promote live demonstration videos of its new SLDR clubs. TaylorMade worked with tech vendor Brandlive to create a microsite for product questions and purchases. The promotion also includes paid tweets to drive traffic to the microsite and online videos.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA