Audi's buzz marketing revs up brand interest

05/16/2005 | Bloomberg Businessweek

With the help of McKinney & Silver, Audi is advancing an unorthodox campaign for its new A3 model. Derived from reality gaming, the multimedia promotion features a fictitious auto theft. Audi's "Art of the Heist" campaign has succeeded in creating word-of-mouth buzz, and managed to connect the gaming world with the auto world.

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