Frito-Lay to relaunch whole grain Sun Chips

05/16/2005 | Advertising Age (tiered subscription model)

Pepsico's Frito-Lay has chosen GSD&M to help launch an estimated $30-million marketing campaign that will include whole grain Sun Chips' return to television advertising. The U.S. Department of Agriculture's new dietary guidelines' focus on whole grains has prompted companies to begin marketing their products with a greater focus on whole grains.

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