Frito-Lay to relaunch whole grain Sun Chips

05/16/2005 | Advertising Age (tiered subscription model)

Pepsico's Frito-Lay has chosen GSD&M to help launch an estimated $30-million marketing campaign that will include whole grain Sun Chips' return to television advertising. The U.S. Department of Agriculture's new dietary guidelines' focus on whole grains has prompted companies to begin marketing their products with a greater focus on whole grains.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Culinary Arts Chef Instructor
The Culinary Institute of America
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations