Analysis: P&G could cut historic brands

05/16/2006 | Brandweek

Ivory soap, Gleem toothpaste and Cheer laundry detergent are candidates for the chopping block as Procter & Gamble looks to shed brands that lag well behind category leaders, according to analysts. "There are no sentimental attachments to any of the brands at P&G," one consultant said.

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