TiVo inks ad deal with Interpublic

05/16/2006 | Hollywood Reporter, The

DVR company TiVo Inc. is arranging to deliver targeted ads to subscribers in a multimillion-dollar deal with Interpublic Media, the IPG division that oversees the holding company's media services operations. The ads will appear via TiVo's Product Watch service, through which TiVo subscribers sign up to receive advertising in their favorite product categories.

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