AT&T exec: U-Verse, wireless ads have $1B potential

05/16/2007 | Washington Post (tiered subscription model), The

AT&T is projecting $1 billion in multiplatform ad revenue from its U-Verse video service and its wireless offerings by 2010, according to John Stankey, AT&T's president for operations support. "We think there is a unique opportunity to move beyond the linear advertising," Stankey said. "It can be a billion dollar business over time."

View Full Article in:

Washington Post (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA