Combining online and TV buys at the network upfronts

05/16/2007 | Wall Street Journal, The

Bill McOwen, executive vice president and director of media investments for Havas-owned media buyer MPG, says his firm "will do at least 50% more digital purchasing than we did last year" at the network upfronts. The networks are increasingly packaging online advertising buys with TV commercial time.

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Wall Street Journal, The

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