Combining online and TV buys at the network upfronts

Bill McOwen, executive vice president and director of media investments for Havas-owned media buyer MPG, says his firm "will do at least 50% more digital purchasing than we did last year" at the network upfronts. The networks are increasingly packaging online advertising buys with TV commercial time.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA