Consumers: Unilever, not P&G, bigger marketing risk-taker

05/16/2007 | Financial Times (free content)

Consumers view Unilever as the bigger marketing risk-taker, compared to rival Procter & Gamble, according to new research from shop RKCR\Y&R. Using criteria such as invention and energy, consumers rated ads for most Unilever products higher than they did in 2002, vs. P&G, whose scores declined from five years ago.

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