FTC privacy official sees progress in self-regulatory efforts

05/16/2011 | Advertising Age (tiered subscription model)

David Vladeck, who helms the FTC's online oversight unit, discusses the potential impact of the pending McCain-Kerry privacy bill of rights and the Rockefeller "Do Not Track" legislation, and what the agency looks for in terms of privacy and social networks. He also praised industry efforts at self-regulation, including the development of the icon to let users know they are being tracked by marketers and how they can opt out.

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