IAB's sales certification program debuts in June

05/16/2012 | MediaPost Communications

The Interactive Advertising Bureau is introducing its certification program for digital media sales leaders next month. IAB research has revealed a knowledge gap on both sides of digital transactions. "The certification program will help raise the level of professionalism in the digital field by allowing salespeople to demonstrate their knowledge of the complex interactive environment," said IAB's vice president of member services, Michael Theodore.

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