Coca-Cola's get-moving summer campaign focuses on mobile

05/16/2013 | Mobile Marketer

Coca-Cola is relying on mobile devices to encourage consumers to get mobile and go outside and enjoy the summer. The "Open for Summer" campaign on Coke packaging also engages customers with a rewards program that invites them to sign up for summer-long prize giveaways. The campaign also encourages fans to use a variety of social networks to share photos of themselves going outside and getting active this summer.

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