ESPN wins long-term rights to U.S. Open tennis tournament

The U.S. Open tennis tournament has signed a new long-term deal with ESPN and will become the latest high-profile sporting event to switch from broadcast to cable. The 11-year, $825 million agreement calls for ESPN in 2015 to take over the portion of the tournament televised by CBS, in addition to its own coverage, with every match to be shown live on its flagship network, ESPN2 or ESPN3, its broadband network. "We feel that sports rights are the most valuable commodity in media. The difference between broadcast and cable is inconsequential," said ESPN President John Skipper.

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